Going Viral: A panel discussion on viral marketing
Wednesday, November 16 at the BBC Bar and Grill.  
Networking begins at 5:15 p.m., program begins at 6 p.m.

Viral marketing has the ability to take an unknown product and make it a household name seemingly overnight. By leveraging pre-existing social networks, viral marketing can generate massive buzz in a relatively short time span and can be delivered in almost any channel: social media, video, special events, websites, etc. 

MIMA has assembled a panel of local leaders in the field of viral marketing to discuss the challenges and opportunities associated with creating campaigns that go viral.  

About the speakers

Nick Packard, Viral Video Producer
Over the past 5 years Nick and his brother Jack have wrote, directed, acted in, and produced numerous viral video hits including, The High Five Montages, “Real Life Angry Birds,” Super Cool Awesome Bowling Trick Shots,” and “More Awesome Bowling Trick Shots.”   In addition to generating buzz on Youtube, their videos have been featured exclusively on www.Funny or Die.com, a website founded by Will Ferrell and Adam McKay’s production company.

Paul Daniel, Marketing Manager, Partnerships, Reader’s Digest  US Brands
Paul is a dynamic marketing executive who is able to look at things from a fresh perspective. He combines extensive experience in digital media, marketing promotions, special events and public relations and has won several national awards for his work.   During his career he has helped generate buzz for national magazines as well as local retailers like Laacke & Joys.  

 
Katie Klein, Social Media Strategist, Boelter + Lincoln
Not all web savvy individuals are geeks. Katie is the digital mastermind behind the B+L interactive and is just as smart as she is cool. Graduating from the University of Wisconsin – Milwaukee, Katie received her bachelor’s degree in both political science and international relations. Prior to becoming a social media strategist at B+L, Katie worked as an operations manager developing a strong online presence for several businesses. Clients appreciate the honesty and integrity she brings to the table. With an undeniably contagious smile and a knack for paying it forward, Katie is guaranteed to impress.

Wednesday, November 16

5:15 – 6:00 p.m.: Networking

6:00 – 7:00 p.m.: Panel Discussion

Location: BBC Bar & Grill, 2022 East North Avenue in Milwaukee

Costs:

Registration on or before November 11

Members: $15

Non Members $25

Registration after October 11

Members: $20

Non Members $30